The refurbishment of 185 bedrooms, suites and associated en-suite bathrooms and circulation space took place in several phases. This allowed the existing operational four-star hotel and a significant number of bedrooms to remain open and capable of servicing the needs of guests throughout the process.

Developing a four-star hotel

Constructed in 1991, the older 104 bedrooms and en-suites received a full refurbishment while a soft refurbishment was carried out on the 74 newer rooms built in 2006. In addition, there are seven suites which are split between the newer and older blocks of the building.

The refurbishments were split into two categories:

Competing with demand

Since the last refurbishment, Imago has seen increased competition in the four-star hotel market. The opening of a Radisson Blu at East Midlands Airport added a further 218 well-appointed rooms and suites into the market.

Their closest academic competitor, Warwick Conferences, has recently undergone a significant refurbishment of its Radcliffe, Scarman and Arden residential conference centres and the industry average for bedroom refurbishment is between seven to ten years.

A bedroom refurbishment at Burleigh Court will provide a renewed sales incentive for the venue, adding even more value and increasing the number of potential customers using the hotel.

Project team

Architect: Maber Architects
Project manager: Faithful and Gould
Principal contractor: Robertson Yorkshire & East Midlands
M&E engineer: Axis Mechanical & Electrical Consulting

 

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